WhatsApp Channel
Telegram Group
A Decade of Digital India: As India completes a decade of its transformative Digital India initiative, the government is inviting citizens to actively participate in its celebration. With the launch of the ‘A Decade of Digital India’ Reel Contest, individuals from across the country now have the opportunity to showcase how digital technologies have impacted their personal or community lives—and potentially win cash prizes of up to ₹15,000.
This contest is more than just a celebration. It is a platform to highlight the real stories of how digital tools and services have made a difference, whether by simplifying access to government schemes, boosting businesses, enhancing education, or enabling financial inclusion.
Let’s explore what this contest is about, how you can enter, and why it’s an excellent opportunity for individuals to contribute to India’s digital narrative.
What is the ‘A Decade of Digital India’ Reel Contest?
The Government of India, as part of the 10-year celebration of the Digital India programme, has launched a national video contest inviting citizens to submit 1-minute video reels. These reels should creatively capture how Digital India has empowered them personally or their community.
Over the past decade, numerous digital services like BHIM UPI, DigiLocker, UMANG, e-Hospital, and many others have significantly improved governance and public access to services. This contest aims to bring those benefits to light—through your voice and your story.
Who Can Participate?
The contest is open to all Indian citizens, regardless of age, profession, or location. Whether you’re a student in a small town who got access to online education, a small business owner who adopted UPI payments, or a healthcare worker using e-Hospital services—you have a story worth telling.
There is no registration fee, and the only requirement is originality, relevance to the Digital India mission, and a clear, compelling narrative within 60 seconds.
Contest Themes and Inspiration
To help participants structure their videos, the government has suggested several key themes. These themes offer insight into what kind of stories the contest aims to feature:
| Theme Category | Examples of Topics Covered |
|---|---|
| Access to Government Services | Online portals for ration cards, pension schemes, Aadhaar-based services |
| Digital Tools in Healthcare | Use of e-Hospital, CoWIN, online appointment booking, telemedicine access |
| Education Empowerment | Online classes, e-learning platforms, access to study materials on DIKSHA or SWAYAM |
| Financial Inclusion | BHIM UPI for payments, Jan Dhan accounts, mobile banking in rural areas |
| Small Business Success Stories | Use of online marketplaces, digital payments, growth via social media |
| Community Transformation | Wi-Fi in villages, Common Service Centres (CSCs), local digital literacy programs |
Participants can select any theme or combine multiple aspects as long as the focus remains on how digital initiatives have improved lives.
How to Enter the Contest
Entering the contest is simple. Here’s a step-by-step breakdown to help you get started:
- Plan Your Story
Think about a personal or community experience that was improved through Digital India services. Choose a story that is authentic, impactful, and easy to express in one minute. - Create a 1-Minute Reel
Your video must:- Be in portrait mode (suitable for mobile viewing)
- Be no longer than 60 seconds
- Be in MP4 format
- Be in English, Hindi, or any regional language (captions are recommended for accessibility)
- Submit Your Entry
- Ensure the video is original and has not been published previously on any platform.
- Submit the video via the designated platform or email address (as shared by the organizing body).
- Wait for the Results
The best videos will be selected by a government-appointed jury based on creativity, relevance, and impact.
Prizes and Recognition
The contest is offering generous cash rewards to a total of 85 winners, categorized as follows:
| Number of Winners | Prize Amount (₹) |
|---|---|
| Top 10 | 15,000 each |
| Next 25 | 10,000 each |
| Next 50 | 5,000 each |
Apart from the monetary prize, winners will gain national recognition. Selected videos may also be showcased on government platforms and social media as part of Digital India’s anniversary celebrations.
Why This Contest Matters
India’s digital transformation is one of the most ambitious and successful government-led initiatives globally. Since its launch in 2015, Digital India has aimed to empower citizens by bridging the digital divide. It has done so by improving access to the internet, providing digital infrastructure, enabling cashless transactions, and simplifying governance.
This contest gives everyday citizens a chance to participate in this national story—not just as users, but as storytellers. Whether you live in a metro city or a remote village, if digital services have touched your life, your perspective matters.
By showcasing how these services are used in real-world scenarios, the contest also serves an educational purpose. It helps others understand what’s available to them and encourages adoption of digital tools among those still hesitant.
Tips for a Winning Entry
Here are some suggestions to make your reel stand out:
- Focus on a specific moment or transformation—what was life like before and after Digital India?
- Use good lighting and clear audio to ensure your video is easy to watch and understand.
- Include visuals of the service used—show the app, platform, or setting to make it relatable.
- Tell a story—personal stories are more engaging than generic overviews.
- Keep it simple and authentic—you don’t need fancy effects, just a clear message.
Final Thoughts
The ‘A Decade of Digital India’ Reel Contest is more than just a competition. It’s an opportunity to reflect on how technology has reshaped our country—and your own life. It’s also a way to celebrate inclusion, accessibility, and innovation at the grassroots level.
In just 60 seconds, your story could inspire others, reach a nationwide audience, and win a substantial reward. If you’ve been positively impacted by Digital India, now is the time to let your voice be heard.
To explore more such career-building opportunities, competitions, internships, and government-backed initiatives, you can visit Jobly.in—a trusted platform for discovering skill-based and future-forward opportunities across India.
Make your story count. Record, share, and celebrate a decade of Digital India.
